Tips For Creating A Good Logo

Abdul Waha

Remember Negative Space

500px provided description: "Remember: the time you feel lonely is the time you most need to be by yourself. Life?s cruelest irony." ?Douglas Coupland [#line ,#city ,#winter ,#cold ,#ny ,#person ,#white ,#snow ,#black ,#new york city ,#lines ,#nyc ,#bliz. Photo Credit: Wikimedia Commons @Rodrigo.Argenton

Negative space is not bad. In fact, in design, the use of negative space is quite important! Simply put, it is the space without content, what surrounds and is between symbols and letters in your logo. One of the most effective examples of negative space in logo design is NBC's famous peacock. Think about the colorful, rainbow of plumes spread out in a tail-fan. Then, take that same shape but invert it, and it becomes the peacock's body. It is a simple and elegant logo that, even though it has gone through many iterations over the decades, is instantly recognizable. When designing your logo, remember the negative space and use it wisely. Using a cutout or repeat, putting words within a bold, graphic image, or creating a visual trick of the eye are ways to use negative space in logo design. This helps keep your logo simple and ensure that your logo is not too busy or confusing to the eye.

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Remember Negative Space

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