Jeff Bezos at Amazon Spheres Grand Opening in Seattle. Photo Credit: Wikimedia Commons @Seattle City Council
Bezos' vision for Amazon was much more significant than just an online bookstore. He wanted Amazon to become 'the everything store'. In the late 1990s, Amazon expanded its product line to include music, videos, and consumer electronics, among other items. In the early 2000s, Bezos introduced Amazon Web Services (AWS), which provides cloud-based services to businesses and individuals. AWS has since become a significant source of revenue for Amazon. Bezos also led Amazon into the e-reader market with the Kindle and the smart speaker market with Echo.
