Bezos' strategies have been instrumental in Amazon's success. He has always prioritized long-term growth over short-term profits, often reinvesting profits back into the company to fuel expansion and innovation. Bezos also emphasizes customer satisfaction, once stating, "If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends." This customer-centric approach has been a key factor in Amazon's growth and popularity.