Mastering the Game: Seven Ways Michael Jordan and Other Athletes Built Billion-Dollar Empires

Leveraging Endorsements

Mayor Menino Endorsement. Photo Credit: Wikimedia Commons @ElizabethForMA

Endorsements are another crucial income source for athl=etes. Companies often pay significant amounts for athletes to promote their products, leveraging their popularity to increase sales. Tiger Woods, for example, has earned millions from endorsements with companies like Nike and Rolex. However, athletes need to align themselves with brands that resonate with their image and values to avoid damaging their reputation.

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