Wild Facts About Movie Theaters You Never Knew

4. The Multiplex Boom and Its Impact

The multiplex model, pioneered in the late 1960s, revolutionized the movie theater industry by offering multiple screens within a single venue. This innovation allowed theaters to cater to diverse tastes and show a variety of films simultaneously, increasing both audience attendance and revenue. The first true multiplex, the AMC Parkway Twin in Kansas City, opened in 1963, setting a new standard for cinema exhibition. This model quickly spread worldwide, leading to the decline of single-screen theaters. While multiplexes have faced criticism for prioritizing quantity over quality, they have undeniably made cinema more accessible, accommodating the growing demand for diverse film options.