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Functional Beverages: Drinks with a Purpose

The beverage industry is undergoing a transformation, with functional drinks taking center stage in 2024. These beverages are designed to offer more than just hydration, providing specific health benefits through the inclusion of ingredients like adaptogens, probiotics, and nootropics. From kombucha and kefir to mushroom-based elixirs and CBD-infused drinks, the variety of functional beverages available is expanding rapidly. As consumers become more health-conscious, the demand for drinks that support a healthy lifestyle is increasing.