7 Surprising Milestones in the History of Zero-Calorie Drinks

The Rise of Flavored Water

Flavored water emerged as a popular zero-calorie beverage option in the late 1990s and early 2000s, offering consumers a refreshing alternative to traditional sodas. Brands like Vitaminwater and Propel capitalized on the growing health and wellness trend by providing drinks that were both hydrating and flavorful without the added calories. The success of flavored water highlighted a shift in consumer preferences towards beverages that offered both taste and health benefits. This trend also underscored the versatility of zero-calorie drinks, as it demonstrated their ability to cater to a diverse range of tastes and lifestyles, further cementing their position in the beverage market.